All of the following could be considered an example of a big idea used as the basis of an advertising appeal EXCEPT:
A)"You're in Good Hands with Allstate"
B)"Go Milk"
C)"Macintosh-A Computer for the Rest of Us"
D)"We Build Excitement"
E)"Buy Yoplait Yogurt Today"

Question

Quizplus · Accepted Answer

"Buy Yoplait Yogurt Today" is not a big idea used as the basis of an advertising appeal, but rather a straightforward call to action. The other options all present a big idea, such as safety (Allstate), simplicity (Macintosh), or excitement (Pontiac).

All of the Following Could Be Considered an Example of a Big