An ad for a medication that helps people undergoing chemotherapy feel more energetic showed a grandfather sorrowfully wishing he could participate in his grandson's birthday celebration but saying he was too tired.The next scene occurs at the birthday party and shows how much better the grandfather feels after taking the medication.This ad is an example of the _____ approach.
A)unique selling proposition
B)positioning
C)inherent drama
D)brand image
E)benefit

Question

Quizplus · Accepted Answer

The ad utilizes inherent drama, as it shows the emotional impact of the grandfather's fatigue on his ability to enjoy important family moments. It then presents a solution in the form of the medication, which alleviates his symptoms and allows him to participate in the celebration.

An Ad for a Medication That Helps People Undergoing Chemotherapy