Because of the _____ model,marketers may experience negative publicity if their product endorser is accused of immoral behavior.

Name: Because of the _____ model,marketers may experience negative publicity if their product endorser is accused of immoral behavior.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The meaning transfer model suggests that the values and meanings associated with a celebrity can transfer to the product they endorse, so negative behavior by the celebrity can lead to negative publicity for the product.

Because of the _____ Model,marketers May Experience Negative Publicity If