_____ occurs during the first stage in the consumer decision making process.
A)Internal search
B)External search
C)Problem recognition
D)Alternative evaluation
E)Post-purchase evaluation

Question

Quizplus · Accepted Answer

Problem recognition is the first stage in the consumer decision making process, where the consumer realizes that they have a need or want for a product or service. This leads to further stages such as internal and external search, alternative evaluation, choice of purchase, and post-purchase evaluation.

_____ Occurs During the First Stage in the Consumer Decision