Yonique was a beverage made from yogurt.It was similar in consistency to a milkshake,but made with yogurt instead of milk.Even though its manufacturer tried to use marketer-induced problem recognition,the product failed in large measure because:
A)consumers did not see a need for the product
B)the product was not homogeneous
C)marketers cannot induce problem recognition
D)consumers do not engage in novelty-seeking behavior
E)problem recognition does not occur with new products

Question

Quizplus · Accepted Answer

The sentence "the product failed in large measure because consumers did not see a need for the product" explicitly states that consumers did not recognize a problem that Yonique could solve. Therefore, the best choice is A - consumers did not see a need for the product.

Yonique Was a Beverage Made from Yogurt