Micah and Jeremy both watched the Sugar Bowl on television.Micah was especially interested in the ads for Ford and GMC trucks because he is planning on buying a new truck soon.Jeremy did not notice the truck,but because he is a theater major,he did notice the ads for a new movie based on an Alfred Hitchcock classic._____ accounts for why the two watched the same television show and saw different commercials.
A)Selective attention
B)Selective exposure
C)Subliminal perception
D)Selective retention
E)Selective comprehension

Question

Quizplus · Accepted Answer

Selective attention refers to the tendency to focus on certain stimuli while ignoring others. In this case, Micah paid attention to truck ads because he is in the market for a new truck, while Jeremy noticed the movie ads because of his interest in theater.

Micah and Jeremy Both Watched the Sugar Bowl on Television