The perception process whereby consumers interpret information based on their own attitudes,beliefs,motives and experiences is known as:
A)selective attention.
B)selective exposure.
C)selective comprehension.
D)selective retention.
E)subliminal perception.

Question

Quizplus · Accepted Answer

The description given in the question fits the definition of selective comprehension, which is the process of interpreting information based on one's own attitudes, beliefs, motives, and experiences. Selective attention refers to the process of focusing on certain aspects of stimuli and ignoring others, selective exposure refers to the intentional or unintentional exposure to certain stimuli, selective retention refers to the process of remembering some information and forgetting others, and subliminal perception refers to the perception of stimuli that are too weak or too brief to be consciously noticed.

The Perception Process Whereby Consumers Interpret Information Based on Their