Through the use of mnemonics,advertisers hope consumers will engage in _____ when they see the advertisements.
A)selective attention
B)selective exposure
C)selective comprehension
D)selective retention
E)subliminal perception

Question

Quizplus · Accepted Answer

Mnemonics are memory aids that help consumers remember a particular brand or product. Advertisers use these mnemonic devices in the hope that consumers will engage in selective retention, which means that they will remember and recall the brand message when they encounter the brand or product again. Selective attention refers to the process of paying attention to only certain stimuli while filtering out others. Selective exposure refers to the idea that consumers actively seek out and pay attention to information that is congruent with their beliefs and attitudes. Selective comprehension refers to the tendency to interpret information in a way that is consistent with one's own beliefs and attitudes. Subliminal perception refers to the concept that our perception can be influenced by stimuli that are below our threshold of conscious awareness.

Through the Use of Mnemonics,advertisers Hope Consumers Will Engage in _____