The gecko lizard in the Geico Direct insurance ads,the golden arches of McDonald's,and the Mr.Peanut character used by Planters' Peanuts are all examples of:
A)drives.
B)cues.
C)mnemonics.
D)trigger points.
E)persuaders.

Question

Quizplus · Accepted Answer

Mnemonics are symbols, characters, or other devices used to aid in memory recall, and all three examples given (Geico gecko, McDonald's golden arches, and Planters' Mr. Peanut) serve this purpose by immediately bringing the associated brand to mind when seen or heard. Drives refer to basic needs or desires that motivate behavior, cues are stimuli that prompt an action, trigger points are specific events or situations that prompt a response, and persuaders are techniques or strategies used to influence behavior or beliefs.

The Gecko Lizard in the Geico Direct Insurance Ads,the Golden