Perception is an important consideration when creating attention-getting ads.Obsession and other brands of perfume use scented strips in their ads to influence _____ and to increase the probability that the ad will be perceived.
A)the consumer's level of sensory input
B)consumer personality
C)the internal information search
D)perception retrieval
E)subliminal perception

Question

Quizplus · Accepted Answer

By using scented strips, Obsession and other perfume brands are targeting the consumer's sense of smell, which is a form of sensory input. This sensory input can increase the likelihood of the ad being perceived and remembered by the consumer.

Perception Is an Important Consideration When Creating Attention-Getting Ads