Micah and Jeremy both watched the Sugar Bowl on television.Micah was especially interested in the ads for Ford and GMC trucks because he is planning on buying a new truck.Jeremy did not notice the truck,but because he is a theater major,he did notice the ads for a new movie based on an Alfred Hitchcock classic._____ accounts for why the two watched the same television show and saw different commercials.
A)Selective attention
B)Selective exposure
C)Subliminal perception
D)Selective retention
E)Selective comprehension

Question

Quizplus · Accepted Answer

Selective attention refers to the process in which an individual screens out some information while paying attention to others. In this case, Micah and Jeremy both watched the same show, but Micah paid more attention to the ads for trucks because he is interested in buying one, while Jeremy paid more attention to the ads for a movie based on an Alfred Hitchcock classic because he is a theater major.

Micah and Jeremy Both Watched the Sugar Bowl on Television