On a trip to Spokane,Joy experienced car trouble.She knew she needed to find a good mechanic,so she asked the advice of the people running the motel where she was staying.She also called the local Better Business Bureau to help and looked in the local Yellow Pages.Finally,she called a friend who used to live in Spokane for his recommendation.Joy was obviously engaged in which stage of the consumer decision making process?
A)problem recognition
B)information search
C)postpurchase evaluation
D)subliminal problem avoidance
E)purchase decision

Question

Quizplus · Accepted Answer

Joy is in the information search stage of the consumer decision making process as she is actively seeking out information about good mechanics in Spokane through multiple sources such as the advice of the motel staff, the Better Business Bureau, the Yellow Pages, and recommendations from a friend.

On a Trip to Spokane,Joy Experienced Car Trouble