David Pruitt Owns Several Rental Apartments

David Pruitt owns several rental apartments.Having tried some other appliance brands in his apartments and been dissatisfied with their short life span,Pruitt will now only purchase Maytag brand appliances to go into his apartments.Pruitt's repeat purchases of Maytag appliances indicate:

A) the existence of cognitive dissonance
B) the absence of any affect referral decision rule
C) strong brand loyalty
D) extensive decision making and strong psychosocial consequences
E) a lack of evaluative criteria