The basis for subliminal advertising can be found in:
A)cognitive theory
B)psychoanalytic theory
C)behavioral learning theory
D)affective theory
E)multiattribute motivational model

Question

Quizplus · Accepted Answer

Psychoanalytic theory suggests that individuals can be influenced by unconscious thoughts and desires. Subliminal advertising operates under the assumption that stimuli presented below the level of conscious awareness can still have an effect on behavior or attitudes.

The Basis for Subliminal Advertising Can Be Found In