According to those who believe in subliminal advertising,effective symbols,such as skulls and cross bones,phallic symbols and words such as "sex",are embedded in the ads.The use of these symbols to stimulate consumers' motives would receive support from _____ theory.
A)cognitive
B)reinforcement
C)behavioral learning
D)psychoanalytical
E)operant learning

Question

Quizplus · Accepted Answer

The psychoanalytic theory suggests that unconscious motives and desires drive behavior. The use of symbolic images related to sex, death, and power can stimulate these unconscious desires, leading individuals to be more attracted to certain products. Therefore, the use of effective symbols in subliminal advertising receives support from the psychoanalytic theory.

According to Those Who Believe in Subliminal Advertising,effective Symbols,such as Skulls