Terms such as new advertising,orchestration,and seamless communication have been used to describe:
A)relationship marketing
B)integrated marketing communications
C)the promotional mix
D)relationship marketing.
E)the 4 A's

Question

Quizplus · Accepted Answer

The terms "new advertising," "orchestration," and "seamless communication" all refer to the concept of integrated marketing communications (IMC), which is a strategic approach to advertising and promotion that involves coordinating all elements of the promotional mix to deliver a consistent and holistic message to the target audience. Relationship marketing and the 4 A's are related concepts but are not specifically described by these terms.

Terms Such as New Advertising,orchestration,and Seamless Communication Have Been Used