_____ is a concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic role of a variety of communication disciplines and combines them to provide clarity,consistency,and maximum impact.
A)The marketing concept
B)The promotional mix concept
C)The exchange concept
D)Integrated marketing communications
E)Promotional planning

Question

Quizplus · Accepted Answer

Integrated marketing communications (IMC) is a concept that recognizes the value of a comprehensive plan that evaluates the strategic role of various communication disciplines and combines them to provide clarity, consistency, and maximum impact. It involves coordinating various marketing communication tools and tactics to deliver a clear, consistent, and compelling message to the target audience. IMC combines traditional marketing communication tools such as advertising, sales promotion, public relations, direct marketing, and personal selling with digital marketing tools to create a seamless communication experience for customers.

_____ Is a Concept of Marketing Communications Planning That Recognizes