Which of the following statements describes a reason why marketers are adopting the concept of integrated marketing communications?
A)Marketers recognize the value of strategically integrating the various communication functions.
B)Traditional media advertising has become too expensive and less cost effective.
C)The shift in marketplace power from manufacturers to retailers is leading marketers to allocate less money to advertising and consider promotional tools that can provide immediate results.
D)The rapid growth and development of database marketing is prompting firms to target consumers through a variety of direct marketing methods.
E)All of the above are reasons why marketers are adopting the concept of integrated marketing communications.

Question

Quizplus · Accepted Answer

Integrated marketing communications (IMC) is adopted by marketers for all the reasons listed: to integrate communication functions, due to the high cost of traditional media, the shift in power to retailers, and the growth of database marketing.

Which of the Following Statements Describes a Reason Why Marketers