_____ advertising is a type of consumer-oriented advertising that focuses on creating demand for a specific company's brand.
A)Primary demand
B)Selective demand
C)Trade
D)Secondary demand
E)Industrial

Question

Quizplus · Accepted Answer

Selective demand advertising aims to create a preference for a specific brand within a product category. It focuses on promoting the benefits and unique selling points of a particular company's brand to differentiate it from its competitors. In contrast, primary demand advertising is used to generate awareness and demand for an entire product category, while trade advertising targets wholesalers, retailers, and distributors rather than end consumers. Secondary demand advertising typically involves promoting complementary products or services to those who have already purchased the main product, and industrial advertising targets businesses rather than individual consumers.

_____ Advertising Is a Type of Consumer-Oriented Advertising That Focuses