Many companies are attempting ______________,where their brand come-ons become part of popular culture and consumers are lured into spreading the message.
A)direct-response advertising
B)buzz marketing
C)exchange-driven communication
D)external marketing alliances
E)integrated internal advertising allowances

Question

Quizplus · Accepted Answer

Buzz marketing is a technique where companies attempt to create a buzz around their brand by integrating it with popular culture and encouraging consumers to spread the message. It relies on word-of-mouth promotion rather than traditional advertising channels.

Many Companies Are Attempting ______________,Where Their Brand Come-Ons Become Part