The central theme of the concept of _____ is that all of an organization's marketing and promotional elements and activities communicate with its customers.
A)the marketing mix
B)exchange
C)integrated marketing communications
D)the promotional mix
E)relationship marketing

Question

Quizplus · Accepted Answer

Integrated marketing communications (IMC) is the central theme of the concept that all marketing and promotional elements and activities of an organization should communicate with its customers in a cohesive and consistent manner. IMC involves coordinating and integrating various marketing and promotional elements such as advertising, sales promotion, personal selling, direct marketing, public relations, and digital marketing to deliver a unified and compelling message to the target audience. The goal of IMC is to create a seamless and unified customer experience and build long-term relationships with customers by providing them with a consistent brand message across all touchpoints. The other options (A, B, D, E) are important marketing concepts but do not specifically center around the idea of integrating and coordinating all marketing and promotional activities.

The Central Theme of the Concept of _____ Is That