The goal of an integrated marketing communications program is to:
A)have all of a company's marketing and promotional activities project a consistent unified image to its customers
B)control all facets of a product's distribution
C)communicate with customers primarily through advertising
D)have complete control over all facets of the marketing mix
E)create a brand image so strong that it destroys all of its competition

Question

Quizplus · Accepted Answer

The goal of an integrated marketing communications program is to ensure that all marketing and promotional activities are unified and consistent, projecting a clear and cohesive image to customers. This helps to build a strong brand identity and enhance customer loyalty, which can ultimately increase sales and profits. Controlling facets of distribution, communicating primarily through advertising, and destroying competition are not the primary goals of an integrated marketing communications program, although they may be important strategies within that program.

The Goal of an Integrated Marketing Communications Program Is To