Traditionally,__________________ has been the cornerstone of brand-building efforts.
A)interactive media
B)mass-media advertising
C)public relations
D)government policy controls
E)personal selling See IMC Perspective 1-2.

Question

Quizplus · Accepted Answer

Mass-media advertising has traditionally been the cornerstone of brand-building efforts. This includes television, radio, print, and outdoor advertising. It has been widely used by brands to reach a large audience and create brand awareness. However, with the rise of digital media and new marketing channels, brands now have more options to build their brand beyond mass-media advertising.

Traditionally,__________________ Has Been the Cornerstone of Brand-Building Efforts