Which of the following statements about direct marketing is true?
A)Direct marketing has not traditionally been considered an element of the promotional mix.
B)Direct marketing and direct mail are synonymous.
C)One of the major tools of direct marketing is indirect-response advertising.
D)Direct marketing is seldom,if ever,used by companies that have an external sales force.
E)Direct marketing does not exist beyond direct mail and mail-order catalogs.

Question

Quizplus · Accepted Answer

Direct marketing has traditionally been considered an element of the promotional mix, making statement A false. Direct marketing encompasses more than just direct mail, including telemarketing, email, and digital marketing, making statements B and E false. Indirect-response advertising is not a major tool of direct marketing, making statement C false. Companies with an external sales force often use direct marketing to complement their sales efforts, making statement D false.

Which of the Following Statements About Direct Marketing Is True