Primary demand advertising is designed to:
A)draw particular attention to a particular branded item
B)stimulate demand for a general product class or industry
C)help launch a specific line extension
D)compare two or more competitors in a real world situation
E)create a market share gain for the industry leader

Question

Quizplus · Accepted Answer

Primary demand advertising aims to create demand for the entire product category, rather than a particular brand or product within that category. This type of advertising is often used for new or emerging product categories where consumer awareness and education are needed to generate interest and demand.

Primary Demand Advertising Is Designed To