_____ is defined as any paid form of nonpersonal presentation of ideas,goods,or services by an identified sponsor using predominantly mass media communication.
A)Advertising
B)Personal selling
C)The promotional mix
D)Publicity
E)Sales promotion

Question

Quizplus · Accepted Answer

Advertising is the only option that fits the given definition, as it involves payment by an identified sponsor for mass media communication of ideas, goods, or services. Personal selling involves direct communication between a salesperson and a potential customer, while the promotional mix, publicity, and sales promotion all involve different forms of communication and promotion beyond just advertising.

_____ Is Defined as Any Paid Form of Nonpersonal Presentation