A used bookstore that ran an ad in which it announced a "12-hour,everything must go" sale would be using:
A)homogeneous marketing
B)direct-response advertising
C)a direct-action promotion
D)indirect-response advertising
E)bait and switch advertising

Question

Quizplus · Accepted Answer

The ad is promoting a specific action for customers to take (coming to the sale within 12 hours) and is encouraging direct, immediate response. This qualifies as a direct-action promotion.

A Used Bookstore That Ran an Ad in Which It