Advertising done by Target,Kohl's,and Macy's for the purpose of building store traffic and encouraging consumers to make a purchase now is known as _____ advertising.
A)trade
B)retail image
C)cooperative
D)direct-action
E)direct-response

Question

Quizplus · Accepted Answer

Direct-action advertising is designed to stimulate an immediate response or purchase from the audience. This type of advertising is typically used by retailers who want to encourage people to visit their store and make a purchase. Target, Kohl's, and Macy's are all popular retailers that use direct-action advertising to build store traffic and encourage purchases.

Advertising Done by Target,Kohl's,and Macy's for the Purpose of Building