When you listen to an advertisement for a cellular phone service and pay particular attention to the information provided about the long-distance plan, the coverage, and the clarity of the calls, you are using the ____.

Question

Quizplus · Accepted Answer

The central route to persuasion refers to when a person is motivated to think deeply about the message being presented and considers the arguments and evidence presented. In this scenario, paying particular attention to the information provided about the long-distance plan, coverage, and clarity of calls suggests that the listener is processing the information centrally and making a decision based on the content of the message rather than being swayed by peripheral cues such as the speaker's likability or attractiveness.

When You Listen to an Advertisement for a Cellular Phone