Which of the following is highest in the hierarchy of planning?
A)corporate strategic planning
B)group or sector planning
C)SBU planning
D)annual marketing plan

Question

Quizplus · Accepted Answer

Corporate strategic planning is the highest level of planning, as it involves establishing an overall strategic direction and allocating resources across the entire organization. Group or sector planning, SBU planning, and annual marketing plans are all more focused and specific levels of planning within the overall corporate strategy.

Which of the Following Is Highest in the Hierarchy of Planning