Which of the following is lowest in the hierarchy of planning?
A)annual marketing plan
B)corporate strategic planning
C)group or sector planning
D)SBU planning

Question

Quizplus · Accepted Answer

The annual marketing plan is the lowest in the hierarchy of planning as it focuses on short-term goals and tactics for implementing the overall marketing strategy. The other options involve higher levels of planning and decision-making, such as long-term corporate strategic planning and planning for specific strategic business units (SBUs). Group or sector planning usually occurs at a higher level than the annual marketing plan but may not be as high as SBU planning.

Which of the Following Is Lowest in the Hierarchy of Planning