The purpose of performing an audit of the plan is:
A)to reveal why something went wrong and what can be improved the next time.
B)to frame the objectives and strategies associated with the marketing plan.
C)to finalize the financial resource and the budget of the marketing plan.
D)to assess expenditure budgets,along with labor,raw material,and other assigned costs.

Question

Quizplus · Accepted Answer

Performing an audit of the plan is primarily done to evaluate the effectiveness of the plan, identify any shortcomings, and identify areas for improvement in future plans. The purpose is not to frame objectives or finalize budgets, although these may be outcomes of the audit process. The audit is not focused solely on assessing expenditure budgets or other costs, although these may be included as part of the evaluation process.

The Purpose of Performing an Audit of the Plan Is