Which of the following represents a basis on which customers will choose a firm's product or service over others available in the market?

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A differential advantage is a unique feature or aspect of a firm's product or service that differentiates it from those of its competitors and appeals to customers. This is often the basis on which customers will choose one product or service over another. Mission statements, marketing mix, and pricing strategy are important factors in attracting and retaining customers, but they do not necessarily differentiate a firm's offerings from its competitors.

Which of the Following Represents a Basis on Which Customers