One of the best methods of determining how consumers feel about the perceived differences between competitive products or services is through:

Question

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Perceptual mapping allows researchers to visually represent how consumers perceive the differences between competitive products or services. This method provides a clear picture of where each product or service stands in the minds of consumers, making it easier for companies to identify areas where they can distinguish themselves from competitors. Survey research can also be useful, but it may not provide as clear of a picture as perceptual mapping. Histograms and analysis of sales results may not be as effective in understanding consumer perceptions of differences between competitive products or services.

One of the Best Methods of Determining How Consumers Feel