Identify the correct statement about differentiation.

Question

Quizplus · Accepted Answer

Differentiation is based on obtaining an observable point of difference that customers will value. This can be achieved through real differences (such as features, quality, or performance) or perceived differences (such as branding or image), depending on the nature of the product or service. Differentiation may or may not lead to lower costs for customers. Highly technical products may require real differences to be perceived as valuable by customers.

Identify the Correct Statement About Differentiation