The value of a brand name in communicating quality or other aspects of the product is called:

Name: The value of a brand name in communicating quality or other aspects of the product is called:
Brand: Quizplus
Rating: 4.9 (54 reviews)

Question

Quizplus · Accepted Answer

The term for the value of a brand name in communicating quality or other aspects of the product is brand equity. A strong brand can communicate to consumers that the product is of high quality, trustworthy, and reliable, which can lead to increased sales and customer loyalty.

The Value of a Brand Name in Communicating Quality or Other