A customer's perception of one brand in relation to its competitors is indicated by:

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Brand position refers to a customer's perception of one brand in relation to its competitors. It is how a brand is 'positioned' in the market compared to other brands in terms of attributes, benefits, and price. Emotional branding is a marketing technique that appeals to customers' emotions and feelings, while brand equity refers to the overall value and strength of a brand. Brand recall measures a customer's ability to remember a brand when presented with a cue or stimuli. While emotional branding and brand equity are important aspects of branding, they do not specifically relate to a customer's perception in relation to competitors.

A Customer's Perception of One Brand in Relation to Its