In technology-based markets,the marketing manager must understand who the different customers that will purchase the product at the introductory stage of the product life cycle and who will purchase the product as it matures.According to Everett Rogers,which of the following types of customers will be the first to buy the product?

Question

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According to Everett Rogers' Diffusion of Innovation theory, the first group to adopt a new technology are the innovators. They are risk-takers and tend to be receptive to new ideas and products. The early adopters, early majority, and laggards follow in that order as the technology becomes more widely accepted and accessible.

In Technology-Based Markets,the Marketing Manager Must Understand Who the Different