Which of the following best describes a major source of secondary information on market segments?

Question

Quizplus · Accepted Answer

Syndicated data, which is data that has already been collected and can be purchased from research firms or data providers, is a major source of secondary information on market segments. This data can include demographic, psychographic, and purchasing behavior information on specific market segments. Primary data refers to data collected specifically for a particular research study, while behavioral data and focus group data are specific types of primary data.

Which of the Following Best Describes a Major Source of Secondary