In technology-based markets,the marketing manager must understand who are the different customers that will purchase the product at the introductory stage of the product life cycle and who will purchase the product as it matures.Which of the following types of customers will be the last to buy the product?

Question

Quizplus · Accepted Answer

Laggards are the last group of customers to adopt a new product. They are conservative and traditional in their purchasing behavior and are only persuaded to buy a product after it has been widely accepted and proven successful in the market. Therefore, they will be the last to buy the product.

In Technology-Based Markets,the Marketing Manager Must Understand Who Are the Different