In ________ cases,the current supplier is in an advantageous position because the buying process is likely to be automatic.

Question

Quizplus · Accepted Answer

In a straight rebuy situation, the buyer is simply replenishing their stock from a current supplier. Since the buyer has already established a relationship and is familiar with the supplier's products and services, the buying process is likely to be automatic. Therefore, in these cases, the current supplier is in an advantageous position to maintain the business relationship.

In ________ Cases,the Current Supplier Is in an Advantageous Position