The first step in the business-to-business purchase decision is:

Question

Quizplus · Accepted Answer

The first step in the B2B purchase decision is the recognition of a need, which can arise from internal factors (such as a need to replace outdated equipment) or external factors (such as a supplier recommending a new product). Only after the need is recognized can the other stages, such as specification and source identification, begin. Therefore, option A is the correct answer.

The First Step in the Business-To-Business Purchase Decision Is