The first buyers of an innovation in industrial marketing situations are known as:
A) early adopters.
B) lead users.
C) early majority.
D) late majority.
Correct Answer:
Verified
Q27: Because marketing research budgets in industrial companies
Q28: With reference to the chasm model,the term
Q29: Identify the correct statement about a straight
Q30: With reference to the chasm model,early majority
Q31: In which purchasing decision should the supplier
Q33: More effort by both external and internal
Q34: Which of the following statements is true
Q35: The first step in the business-to-business purchase
Q36: Parsimony is important in industrial marketing because:
A)there
Q37: In the chasm model,the third small crack
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