Because marketing research budgets in industrial companies are usually lower than consumer product companies,industrial companies tend to use:

Question

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Industrial companies tend to use secondary data because it is often more cost-effective than conducting primary research. Secondary data, such as industry reports or government data, can provide valuable insights into the market without requiring the company to conduct their own research. Observational and phenomenological research data are less commonly used in industrial research.

Because Marketing Research Budgets in Industrial Companies Are Usually Lower