In industrial marketing situations,________ are often used as beta test sites,where new products are tested and debugged.

Question

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Innovators are the first ones to adopt new technologies and products. They are usually more willing to take risks and try out new products. As a result, they make ideal beta test sites for industrial marketers to test and debug their new products before releasing them to the broader market. The early majority, late majority, and laggards are more risk-averse and typically wait for the product to be established in the market before adopting it.

In Industrial Marketing Situations,________ Are Often Used as Beta Test