________ is normally targeted toward a group of individuals collectively involved in the purchase decision.

Question

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Organizational marketing often involves targeting a group of individuals collectively involved in the purchase decision, such as a purchasing committee or a group of decision makers. Consumer marketing, on the other hand, targets individual consumers. Market development and market penetration are strategies used to increase sales in existing or new markets, but they do not necessarily involve targeting a specific group of individuals.

________ Is Normally Targeted Toward a Group of Individuals Collectively