The group normally involved in the purchase decision for an organization is called a:
A) buying center.
B) decision center.
C) buying department.
D) decision maker.
Correct Answer:
Verified
Q12: Most industrial markets are not mass markets
Q13: Organizational marketing refers to:
A)explaining the importance of
Q14: Which of the following best describes routine
Q15: Which of the following is a category
Q16: Which of the following is an example
Q18: Which of the following variables used for
Q19: _ is normally targeted toward a group
Q20: Organizational marketing is also known as:
A)industrial marketing.
B)company
Q21: In a _,the purchasing organization realizes that
Q22: In the chasm model,the first small crack
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