Which of the following is a category of segmentation variables used for industrial marketing segmentation?

Question

Quizplus · Accepted Answer

Operating variables are a category of segmentation variables commonly used in industrial marketing segmentation. These variables include factors such as technology, production capacity, and usage. Strategic variables may also be used in industrial marketing segmentation, but this category typically includes broader factors such as company size and market position. Interpersonal variables and supply chain variables are not typically categories of segmentation variables used in industrial marketing segmentation.

Which of the Following Is a Category of Segmentation Variables