Most industrial markets are not mass markets because:
A) the required raw material is scarcely available.
B) transporting the industrial equipments is very difficult.
C) the supply chain involved in industrial markets is very complicated.
D) the products are highly specialized in nature.
Correct Answer:
Verified
Q7: When a firm markets a product or
Q8: Because of the need for more detailed
Q9: Identify the correct statement about organizational marketing.
A)Industrial
Q10: Industrial products are normally more complex than
Q11: This type of segmentation variable includes company
Q13: Organizational marketing refers to:
A)explaining the importance of
Q14: Which of the following best describes routine
Q15: Which of the following is a category
Q16: Which of the following is an example
Q17: The group normally involved in the purchase
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