Because of the need for more detailed communications,industrial marketers are heavy users of:

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Industrial marketers require detailed communications with their customers, such as technical specifications and product details. Print media, such as trade magazines and product brochures, allow for in-depth and detailed information to be provided to the customers. Television and radio are not commonly used in industrial marketing due to their inability to provide detailed information. Banners may be used for advertising but do not provide the detailed information required by industrial customers. Therefore, the best choice is A) print media.

Because of the Need for More Detailed Communications,industrial Marketers Are